As we look forward to 2013, the New Year provides limitless opportunities and the chance to nail down our SEO to-do lists. As we go through our lists, it's important to remember that there are short-term SEO tasks that we undertake on an almost daily basis, as well as bigger picture SEO initiatives that may not be implemented overnight and will take time and solid effort.

The seven initiatives listed below are among the most critical to undertake in 2013 for in-house SEOs. If you’re already working on some of them, then it's worth your effort to go all in to reap the maximum SEO rewards.

http://www.seocompany21.com/pay-per-click-management/ 

http://www.seocompany21.com/seo-prices/ 

Source : http://searchenginewatch.com/article/2237261/7-In-House-SEO-Initiatives-for-2013

With the vast amount of SEO content available on the Internet, how do you know what is valuable, what is relevant, who is knowledgeable, and ultimately in learning from others, who to follow? Let’s face facts: there is a lot of information out there and sadly, some of it is not good. That’s why it is vitally important to make sure you are listening to those who know their stuff, those who have years of experience, those who have been in the trenches.

Use this SEO Top Trumps infographic, designed by the folks over at Wildfire Digital, to help you decide who’s worth following and learning from and who is not. Follow these seasoned veterans, learn from them and improve your online success. And while this is a pretty good set of individuals, many of whom I know personally, if you feel there are other SEO professionals who are also well worth following, please by all means point them out in the comments.

http://www.seocompany21.com/google-seo

http://www.seocompany21.com/local-seo

Source : http://www.searchenginejournal.com/seo-top-trumps-know-who-to-follow/57350/

The Issue at Hand
Websites that utilize databases which can insert content into a webpage by way of a dynamic script like PHP or JavaScript are increasingly popular. This type of site is considered dynamic. Many websites choose dynamic content over static content. This is because if a website has thousands of products or pages, writing or updating each static by hand is a monumental task.

There are two types of URLs: dynamic and static. A dynamic URL is a page address that results from the search of a database-driven web site or the URL of a web site that runs a script. In contrast to static URLs, in which the contents of the web page stay the same unless the changes are hard-coded into the HTML, dynamic URLs are generated from specific queries to a site's database. The dynamic page is basically only a template in which to display the results of the database query. Instead of changing information in the HTML code, the data is changed in the database.

SeoCompany21 : http://www.seocompany21.com/seo-services/

Split testing is important. Really important. It’s the single most neglected discipline (just ahead of user experience) within the search industry, yet so many practitioners seem nervous to get started.

SEO professionals, small business owners, and even so-called digital marketing consultants all have a lot of excuses about why they aren’t testing. These excuses range from the logical to the ridiculous, but tend to fall into one of two categories:

1. They fear it is too technical.
2. They don’t understand the process value, and hence don't want to spend the money.

The good news is, it’s not as technical as you might think, and there is a way to get started for free.

3 Reasons You Need to Split Test

1. Little changes can lead to big improvements.
2. Your competitors are testing. If you aren’t gaining ground, you’re losing it.
3. It is a tenet of the Lean Startup for good cause, this is the quickest way to optimize conversions for your target audience.

Here's What We're Going to Do ..... continue

A jury in the supreme court of the Australian state Victoria, ruled Tuesday that Google is liable for defamation because its search results connected the plaintiff, 62-year-old Milorad Trkulja, to phrases such as “Melbourne crime” and showed his photo near images of suspected members of Melbourne’s organized crime scene.

It’s a complicated and strange case that the BBC details well. In short, my summary would go like this:

• the plaintiff was shot at a restaurant in 2004
• the crime remains unsolved today, but was originally thought to be linked to organized crime (thus the name “Gangland” is being used to describe the case)
• due to media coverage of the incident, including on a website named “Melbourne Crime,” the plaintiff’s name and image were showing up in Google search results and image search results in a way that appeared to connect him to organized crime
• the plaintiff used Google’s form to have content from other websites removed from its search index, but failed to provide the URL of the content that he was objecting to ....continue